When it was first released, Instagram existed as a photo-sharing social media platform. But over time, Instagram began to widen its focus to the video sector. One proof is the launch of the Reels feature, which is Instagram’s short video sharing feature. Apart from Reels, Instagram has previously released IGTV, although some time ago the IGTV feature was officially removed by Instagram.
Instagram’s focus on the video sector itself seems to be increasingly visible in 2022. This was stated directly by the CEO of Instagram, Adam Mosseri, when explaining the priorities of this Meta subsidiary in 2022. Adam Mosseri said that in the future Instagram will not only be a photo sharing platform, but also videos. Adam Mosseri said, the Reels feature will be increasingly developed by Instagram. One way to do this is by launching a variety of new Reels features.
In addition, Adam Mosseri said he was looking for ways to integrate all video formats with the Instagram platform. In this way, Instagram hopes to compete with the Chinese short video sharing social media platform, TikTok. In the last 3 years, TikTok is indeed on the rise and the total downloads globally have successfully exceeded 3 billion. Furthermore, not only focusing on the video sector, Adam Mosseri said that in 2022 Instagram will also focus on the transparency sector. Transparency means that Instagram will be more open to the public, especially regarding information about how Instagram works.
Indeed, Instagram’s transparency has been shown since this year through the publication of the Instagram Story algorithm and plans for the development of Instagram Kids. In the next year, transparency will be further boosted by Instagram so that public trust can increase. Meanwhile, apart from focusing on the video sector and transparency, Adam Mosseri also announced a number of other focuses for next year.
Adam Mosseri said another focus of Instagram in 2022 is the rollout of creative features and new settings, one of which is sensitive content management. Instagram also plans to hide the number of likes on each post starting next year. Filters for certain words that enter the DM will also be further developed by Instagram. So, in your opinion, what do you think about the focus or priority of Instagram for 2022 that Adam Mosseri shared? Is it appropriate or is there something missing?