Social media is an online media that is used for long-distance communication needs, the process of interaction between users with one another, as well as getting information through special application devices using the internet network. The purpose of the existence of social media itself is as a means of communication to connect users with a very wide area coverage.
Well, for those of you who use social media who want to earn money, be wise in using social media by empowering it to increase sales. However, how? Check out the following:
Determine the Target and Type of Social Media
Before starting to market your product on social media, it would be nice to do some research first regarding the marketing target and the type of social media that will be used. That way, your marketing will be more effective and the products you sell can sell well.
For example, when you sell hypebeast goods, target your marketing to young people who live in big cities and use Instagram as a medium. Because, usually people who like hypebeasts will definitely be more active on Instagram social media.
Create Live Video Content
Live content or live broadcasts are now becoming popular and become one of the tricks to increase your business sales. For those of you who have never made live video content, now is the time to start trying this trick. The key is to be confident, don’t be shy and most importantly the content you create is relevant to your business.
The trick, you can start with a simple way first, for example, first determine what product you will use as a theme for live video content on your business social media. Then, make a kind of simple guide such as determining how long the live will be, whether there will be a product review or some kind of unboxing of the product, to other important things that need to be informed to your followers or potential customers.
Cooperating with Influencers
There are many instant ways to introduce your product or service to your audience. Influencers are one of them. You can collaborate with influencers to introduce what you have to offer.
Influencers are popular figures on social media. Generally they have tens of thousands to millions of active followers.
By using their services, your product or service has the potential to be known by thousands or even millions of users on social media.
However, you have to choose the right influencers. Think about it before choosing it. Because the more followers they have, the higher the price. Please just adjust it to your budget.
Enrich Visual Content
Visual content is an attraction in social media. By using visual content. You can increase follower engagement organically on social media to make them the target market of your business. So, how do you create attractive visual content?
If you want your followers to feel comfortable with your content, create content that inspires them to take action. Try to provide content related to your business, content that is fun, educational and informative.
For example, you are marketing beauty products, you don’t have to go to the point that you sell beauty products, but you can provide content that tells about the trending make-up that is currently popular this year or content about choosing good skin care for your consumer’s skin.